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In This Economy Are Businesses Hiring Social Media Marketing Internally?

admin — Tue, 11 Jan 2011 17:25:11 +0000

Many businesses often face the question of whether to pay for social media marketing (SMM) services or to use someone in your own company to help you achieve your company’s online goals. Can you hire all the knowledge to build a long-tern social media marketing strategy or do you acquire your marketing foundation from a top social media marketing company? More companies fail using in-house SMM and social media optimization SMO “experts” than succeed because the learning curve and knowledge base hits a plateau. If going the in-house route, be sure to enroll your in-house champion(s) into education based associations like AZIMA, SEMPO, SMAZ and many more online marketing related educational associations like this. There are some critical things to consider and decision to make for selecting your SMM/SMO strategy.

Here is the most important thing to consider:

Do you have the appropriate resources and know how to get results and measure results with SMM/SMO?

CEO of Mint Social, Matt O’Brien says, “social media marketing it time consuming, especially if you do not have the right tools and the right plan to simplify your marketing efforts. As someone who has spent more than two decades doing this kind of work, Mint Social built their model by implementing our social media footprint process for over 100 clients. There’s a certain amount of dedication, skill, and experience needed in figure out the best methodology for tracking results and generating ROI (beacuse it is constantly changing). Your in-house must have the knowledge and access to the tools to maximize your marketing efforts with social media.”

Your company is most likely not willing to get results based on a learning curve. Would you trust the success of your company to anyone who can’t has not built a foundation and ongoing strategy that can be left behind if they are no longer working for the company?

Something you will not hear from most businesses in the SMM/SMO space is how to build your in-house team. Even if you have a short term plan for hiring the experts for the sake of bringing these resources in-house, make sure you find a company that is willing to transfer their expertise and share the tools they use to make you the most successful possible for when you bring your resources in-house.

Mint Social will give you the answers…learn more from the social media marketing experts.

What to Look for in an Effective Internet Marketing Program

admin — Sat, 08 Jan 2011 17:09:00 +0000

The Internet is flooded with a sea of websites. Everyone has one these days – businesses, nonprofit organizations, and websites for specific real estate properties for sale. If you do not have a website, get one up and then return to this post for the next step. If you have a website, do you ever feel like you have a billboard in a basement? Unless you have a very loyal Web surfers, your company most likely won’t get noticed unless you implement one of these strategies:

SEO (Search Engine Optimization)
SMM/SMO (Social Media Marketing – Social Media Optimization)
PPC (Pay-per-click) Advertising
Search Engine Directories

There seems to be as many SEO, SMM and PPC specialists out there that promise you great results as fish in the ocean but they can’t all be “the best,” so here’s how to figure out which online marketing company is right for you:

Pay Per-Click (PPC) – This is a program in which you can pay to get clicks to your website. These are effective in getting you started, waiting for the major search engines to catch up. This is buying ads in Yahoo!, Google, MSN or Facebook and pay for every click that drives traffic to you website. Experts like Anthony Bajoras at Move Software can help.
SEO – Your website’s pages are checked by certain scientific methods for a percentage of keywords that you choose so that you get targeted by the search engines. The top goal is to get on the first page of the results list of the major search engines, like Yahoo!, Google, or MSN.
Search Engine Directories – This can be a costly venture, but it may be well worth the expense. Although it all depends what your budget can stand.
SMM/SMO (Social Media Marketing – Social Meida Optimization) – bring your content to where 75% of people are on the Internet to build trust, community and inbound traffic. Learn more on the social media marketing blog of Mint Social.

Your online marketing consultants can help you decide whether to go the organic route, social marketing route or a fee-based plan. There are some consultants that may determine that a mixture of programs is what your company needs to stand out in the crowd. Find a program that is tailored to your niche market and helps your company meet all the goals you set, not only in visitor traffic but also to your bottom line. We all know that the more people that know about your company, the better your chances are of getting them to buy your goods or services.

Learn how to automate your online marketing with the best in class social media management tool.

Come Learn 99 Ways to Attract More Customers! Oct. 5

admin — Sun, 26 Sep 2010 16:40:08 +0000

Tuesday, October 5 from 9:00 AM – 6:00 PM at the Mesa Convention Center Register Here

Learn the latest and greatest ways to attract all the customers you need to grow your business faster!

This event will include presentations covering:

How to Get More Free Press How to Conquer the Online World Tried and True Marketing Solutions That Work The Four Most Powerful Words To Land More Customers
PLUS, join us for a Bee-Hive Networking Eventand
Happy Hour to wrap up this AMAZING day!

Investment – Only $99 per person Includes all of the following:

One Year Subscription to the Phoenix Business Journal
2010 and 2011 Book of Lists
Breaking the Ice – 306 Great Conversation Starters E-Book Successful
Trade show Secrets E-Book
Three Month Subscription to Three Minute Video Training Program
FREE Critique Of Your Marketing Materials
FREE 30 min. Media Coaching Session

Register for This Powerful All-Day Event, click here!

Schedule of Events

9:15 – 10:00 AM Keynote Address
10:00 – 10:15 AM
Networking Break 10:15 – 11:00 AM
Panel Discussion”How to Get More Free Press”
Learn what it takes to get no-cost TV, print and radio exposure. This panel will include the following experts:
- Laura Holka – Long-time TV Producer for the Pat McMahon Show Christina
- Bendickson Wagner – Radio Exec with KFNX Radio 1100
- Paul Sanders – Marketing Director with Phoenix Business Journal
11:00 AM – 11:15 AM Networking Break
11:15 AM – 12:00 PM Panel Discussion “How to Conquer the Online World” Learn how Social Media, SEO and Blogging can land you 1000s of new customers! This Panel will include the following experts:
- Dave Barnhart – President of Business Blogging Pros
- Matt O’Brien – Founder/CEO of Mint Social
- Stephanie Frank – President of Success IQ
- Ward Andrews – Founder of Design.org and Principal of Drawbackwards
12:00 PM – 1:15 PM Buffet Lunch
1:15 PM – 2:00 PM Panel Discussion”Tried and True Marketing Solutions”Learn why traditional marketing techniques have worked for years and will continue to do so. This Panel will include the following experts:
- Susan Ratliffe – The Exhibit Expert Brad Beller – Owner of Signs by Tomorrow in Scottsdale
- Pat Marco – Solutions Provider for Heritage Graphics and Pascal Creative Group
2:00 PM – 2:15 PM Networking Break
2:15 PM – 3:00 PM Networking Presentation “The Four Most Powerful Words in Networking” Dave Sherman, professional speaker, trainer and bestselling author, will discuss how four powerful words can help you find all the customers you’ll ever need!
3:00 PM – 3:15 PM Networking Break
3:15 PM – 4:45 PM Bee-Hive Networking EventExperience the Greatest Networking Activity Ever!
4:45 PM – 6:00 PM Happy Hour

Register for This Powerful All Day Event – http://bit.ly/d9PHGf

Mint Social Announces Webinar Series

admin — Fri, 23 Apr 2010 02:23:10 +0000

Mint Social

After taking a year hiatus from the Webinar and seminar circuit, Mint Social is launching a series of Social Media Marketing Webinars for business owners. Every Friday starting May 7th we will be offering a 10 Minute Lunch & Learn Webinar Series (Fridays @ 12 Noon PST (3pm EST)). We discuss practical tools, tactics & strategies that you can implement right away to enhance your digital marketing. Additionally, once a month we will be offering a 1 hour Webinar with an expert guest discussing the most in demand topics regarding online marketing, social media and growing your online business.

Sign up: social media Webinars

4-20-10 Leveraging the Latest Tools for Effectively Creating, Marketing and Distributing Media Content – view the on-demand archive of this Webinar
4-28-10 Webinar Reveals Why Doctors Are Sick from Social Media (1 hour Webinar with Special Guest Debbie Donavan – Three Wise Dames Blog)
5-7-10 Building Your Social Media Footprint – Online Marketing Strategy (Part 1)
5-14-10 Reputation Management and Becoming the Expert (Ideal for CEOs, Lawyers and Doctors)
5-21-10 5 x 5 Social Media Marketing Strategy – Generating Results/ROI (Part 2)
5-26-10 5-26-10 – Webinar Reveals Best Social Media Tools for Painless ‘One Click’ Management (1 hour Webinar with Special Guest Aaron Bare of Buzz Mouth)
5-28-10 How to Monitor and Listen to Your Competition and Grow Your Business with Social Media
6-4-10 Advanced Course – Creating call to actions, data collection and lead generation (Part 3)
6-11-10 Sales Pros – Be ‘The Hunted’ in Sales with Social Media – Be the Expert Your Target Market Can’t Live Without