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AZIMA Event – Customer Acquisition from Organic Search on May 3rd

admin — Thu, 28 Apr 2011 23:51:07 +0000

Arizona Interactive Marketing Association (AZIMA) Event!

Join us to hear from the leading author Vanessa Fox, the author of Marketing in the Age of Google who has been called a “cyberspace visionary” by Seattle Business Monthly. She is an expert in understanding customer acquisition from organic search. She shares her perspective on how this impacts marketing and user experience and how all business silos (including developers and marketers) can work together towards greater search visibility at ninebyblue.com. Register Online

She’s also an entrepreneur-in-residence with Ignition Partners, Contributing Editor at Search Engine Land, and host of the weekly podcast Office Hours. She previously created Google’s Webmaster Central, which provides both tools and community to help website owners improve their sites to gain more customers from search and was instrumental in the sitemaps.org alliance of Google, Yahoo!, and Microsoft Live Search. She was named one of Seattle’s 2008 top 25 innovators and entrepreneurs. Her book, Marketing in the Age of Google, provides a blueprint for incorporating search strategy into organizations of all levels.

Date: Tuesday, May 3rd 2011

Time: 6:00p.m.- 8:00p.m.Event

Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) A light dinner, and one drink is included.

Pricing:

Student $25 (Enter “STUDENT” promo code)

Members $35 (Enter “AZIMAMEMBER” promo code)

Non- Members $45At the door $55

Register: http://bit.ly/iDCyOm

AZIMA Event – Scott McAndrew on Social Media ROI

admin — Fri, 01 Apr 2011 14:12:17 +0000

Arizona Interactive Marketing Association – AZIMA

Join us to hear from Terralever’s Vice President of Strategy, Scott McAndrew.

Scott’s years of dedicated experience in interactive marketing helps deﬁne the focus and methodology for client initiatives. With a career encompassing the fundamentals of design, marketing and technology, Scott works to ensure Terralever’s approach is aligned with each client’s overall business goals before tapping into a wide range of both tried, tested and leading edge interactive marketing techniques. He and his team also oversee all ongoing marketing and strategy retainers in order to provide performance-based reporting, analysis and prescriptive direction to guarantee sustainable, progressive results.

REGISTER ONLINE: http://bit.ly/ibMZce

As Social Media has become and continues to be an integrated part of online marketing initiatives, establishing its value has become a hot topic amongst both practitioners and brands alike. During this session, Scott McAndrew will explore why and how brands are measuring social media from a standpoint of return on effort/investment, citing real-world examples and approaches being used by Terralever and the brands they work with.

Event Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) A light dinner, and one drink is included.

Pricing: Student $25 (Enter “STUDENT” promo code)

Members $35 (Enter “AZIMAMEMBER” promo code)

Non- Members $45 At the door $55

JOIN US: http://bit.ly/ibMZce

Keynote Speakers For Social Media AZ Are Now Revolution Authors Jay Baer, Amber Naslund

admin — Fri, 04 Feb 2011 15:35:49 +0000

For immediate release - January 18, 2011 Tempe , AZ – Social Media AZ (SMAZ) announced that social media experts Jay Baer and Amber Naslund will be keynote speakers at Social Media Arizona (SMAZ) and the Smazzie Awards. Baer and Naslund are co-authors of the recently released book “The Now Revolution”. SMAZ will also be hosting a book signing with Baer and Naslund.

Fred von Graf, the founder of Social Media AZ commented, “Jay and Amber are pioneers in the use of social media and are on the cutting edge. They will provide all attendees invaluable insight on how to take advantage of the rapidly changing landscape that is social media”.

Naslund also commented on her involvement with SMAZ, “ I’m so passionate about bringing The Now Revolution to organizations like SMAZ, because we’re past the ‘hey, neato’ phase of social media. Businesses need tangible, scalable ways to adapt their operations to accommodate a new era of communication, and that’s why we wrote the book. Jay and I are really looking forward to sharing the shifts we think companies need to make to be nimble, responsive, and relevant today.”

All attendees will receive a FREE copy of “The Now Revolution” SMAZ and the Smazzies will be held at the Madcap Theatre in Tempe on February 11, 2011. For additional information and to purchase tickets visit the Social Media AZ website at SocialMediaAZ.org (Use discount code ‘SMAZ4MINT35′ for 35% off)

About Social Media Arizona (SMAZ) and “The Smazzies” SMAZ/Social Media AZ (SocialMediaAZ.org) is a business focused event designed to help businesses understand and use Social Media. Learn from Industry Experts and Corporations that are already using Social Media Marekting to reach and support their clients.

Presenters range from Fortune 200 executives to Social Media Marketing authors and SEM architects with years of experience willing to share the challenges and rewards of implementing internal and external Social media strategies. Learn policies, processes, tool sets, and monitoring techniques from the experts. The SMAZZIES (http://bit.ly/SMAZZIES) are awarded to local individuals and organizations that exemplify some part of the rapidly evolving world that is Social Media.

Media Contact:

Scott Kelly

Black Dog Promotions

480-206-3435

scott(at)blackdogpromotions.com

Fred von Graf

Social Media Arizona

602-652-2703

Fred(at)SocialMediaAZ.org

How to do Viral Marketing in Social Networks

admin — Tue, 18 Jan 2011 16:27:03 +0000

It’s no secret that Twitter, Facebook, LinkedIn and other social networking sites have grown exponentially over the past few years. Social media is arguably the most effective way to market to your targeted audience, when done right.

Mint Social‘s mindset is, “Bring your message to where the people are vs. trying to get them to your website. Strategically market to your prospects on their turf (social networks and other web 2.0 sites).”

The major search engines love social networks and you can’t overlook the link-building opportunities offered by social networking sites and others user-generated content sites.

We like to say, “Widgetize your marketing message for getting shared and for speading it across the web with the least amount of effort.”.

Pitchy content is less likely to be shared and passed on through social connections vs. educational content. Want to go viral…contact the social media marketing company. Read the full post – http://bit.ly/iazxxI

In My Life – A Musical Theatre Tribute to the Beatles Feb 19

admin — Fri, 14 Jan 2011 02:20:25 +0000

The award winning, smash hit musical biography of the Beatles, In My Life – Tribute to the Beatles as seen through the eyes of their manager Brian Epstein and featuring the live music of world-renowned Beatles tribute band, Abbey Road.

“The show delivers!” said the Los Angeles Times. “If you see one tribute show, see this one – smart and loads of fun,” said the Orange County Register.

“If you like the Beatles, this is the ticket for you,” said the Idaho Statesman.

More than just a Beatles tribute concert, In My Life gives the audience a chance to “be there” at pivotal moments in the extraordinary career of the Beatles – from Liverpool’s legendary Cavern Club, to The Ed Sullivan Show, Shea Stadium’s 50,000 + screaming fans and their final live performance on the rooftop of their Apple Corp offices. With manager Brian Epstein serving as Narrator, In My Life allows the audience to get a glimpse inside the world of the Beatles from their point of view, as well as hear some of the greatest songs ever written.

Tickets are $20, $30 & $40 plus fees:

Box Office – purchased at the Warnors Theatre
By Phone – 559.264.2848
Tickets.fultonstreetproject.com (buy online)

Feb. 19 at 8 PM at

Warnors Theatre

1400 Fulton Street

Fresno 93721

(559) 264-2848

Order Now before it sells out - www.fultonstreetproject.com

Get 50% off tickets with promo code “Beatles”

In This Economy Are Businesses Hiring Social Media Marketing Internally?

admin — Tue, 11 Jan 2011 17:25:11 +0000

Many businesses often face the question of whether to pay for social media marketing (SMM) services or to use someone in your own company to help you achieve your company’s online goals. Can you hire all the knowledge to build a long-tern social media marketing strategy or do you acquire your marketing foundation from a top social media marketing company? More companies fail using in-house SMM and social media optimization SMO “experts” than succeed because the learning curve and knowledge base hits a plateau. If going the in-house route, be sure to enroll your in-house champion(s) into education based associations like AZIMA, SEMPO, SMAZ and many more online marketing related educational associations like this. There are some critical things to consider and decision to make for selecting your SMM/SMO strategy.

Here is the most important thing to consider:

Do you have the appropriate resources and know how to get results and measure results with SMM/SMO?

CEO of Mint Social, Matt O’Brien says, “social media marketing it time consuming, especially if you do not have the right tools and the right plan to simplify your marketing efforts. As someone who has spent more than two decades doing this kind of work, Mint Social built their model by implementing our social media footprint process for over 100 clients. There’s a certain amount of dedication, skill, and experience needed in figure out the best methodology for tracking results and generating ROI (beacuse it is constantly changing). Your in-house must have the knowledge and access to the tools to maximize your marketing efforts with social media.”

Your company is most likely not willing to get results based on a learning curve. Would you trust the success of your company to anyone who can’t has not built a foundation and ongoing strategy that can be left behind if they are no longer working for the company?

Something you will not hear from most businesses in the SMM/SMO space is how to build your in-house team. Even if you have a short term plan for hiring the experts for the sake of bringing these resources in-house, make sure you find a company that is willing to transfer their expertise and share the tools they use to make you the most successful possible for when you bring your resources in-house.

Mint Social will give you the answers…learn more from the social media marketing experts.

SMAZ4 Social, Mobile, Search & Digital Marketing for Business Feb 11

admin — Mon, 10 Jan 2011 05:45:54 +0000

Largest Interactive Marketing Event in AZ
SMAZ is the premier business focused event to help companies understand and learn the latest techniques in digital marketing and social media. Learn from industry experts and corporations that have experience in how to do it right. With a focus on real world experience which means we share the good, the bad and what really works. SMAZ4 is February 11th!

Register Today for SMAZ4 – http://bit.ly/SMAZ4MINT (Use smazzie for 25% off)

Presenters

JAY BAER (AUTHOR / SPEAKER / CONSULTANT) – ConvinceAndConvert.com
AMBER NASLUND (VP of SOCIAL MEDIA) – Radian6.com
MATTHEW O’BRIEN (FOUNDER AND PRESIDENT) – MintSocial.com
BART STEINER (CEO AND FOUNDER) – Bulbstorm.com
ARNIE KUENN (PRESIDENT) – VerticlaMeasures.com
LAURIE BUCZEK (SOCIAL MEDIA STRATEGIST) -Intel
FRED VON GRAF (MANAGING PARTNER WEB3MAVENS, LLC.) – SocialMediaAZ.org
MIKE CORAK (VP OF STRATEGY) – Tallwave.com
FIONN DOWNHILL (PRESIDENT) – ElixirInteractive.com
TIFFANY WINMAN (SOCIAL MEDIA STRATEGIST) – IBM.com
JESSICA CARLSON (SOCIAL MEDIA MANAGER) – OffMadisonAve.com
AL MAAG (CCO) – Avnet.com
PAM SLIM (ENTREPRENEUR COACH, WRITER & SPEAKER) – EscapefromCubicleNation.com
SARA WATCHER-BOETTCHER (DIR. INTERACTIVE CONTENT & MKTG. STRATEGY) – OffMadisonAve.com

Location: The MadCap Theaters in beautiful downtown Tempe. We have all of the theaters on the 2nd floor, open areas and ‘healthier’ concessions slated for the event. All this means that our event is ready for more attendees.

The MadCap Theaters

730 S. Mill Avenue

Tempe, AZ 85281 Google Map

Parking Details (There will be free and discounted parking available)

What to Look for in an Effective Internet Marketing Program

admin — Sat, 08 Jan 2011 17:09:00 +0000

The Internet is flooded with a sea of websites. Everyone has one these days – businesses, nonprofit organizations, and websites for specific real estate properties for sale. If you do not have a website, get one up and then return to this post for the next step. If you have a website, do you ever feel like you have a billboard in a basement? Unless you have a very loyal Web surfers, your company most likely won’t get noticed unless you implement one of these strategies:

SEO (Search Engine Optimization)
SMM/SMO (Social Media Marketing – Social Media Optimization)
PPC (Pay-per-click) Advertising
Search Engine Directories

There seems to be as many SEO, SMM and PPC specialists out there that promise you great results as fish in the ocean but they can’t all be “the best,” so here’s how to figure out which online marketing company is right for you:

Pay Per-Click (PPC) – This is a program in which you can pay to get clicks to your website. These are effective in getting you started, waiting for the major search engines to catch up. This is buying ads in Yahoo!, Google, MSN or Facebook and pay for every click that drives traffic to you website. Experts like Anthony Bajoras at Move Software can help.
SEO – Your website’s pages are checked by certain scientific methods for a percentage of keywords that you choose so that you get targeted by the search engines. The top goal is to get on the first page of the results list of the major search engines, like Yahoo!, Google, or MSN.
Search Engine Directories – This can be a costly venture, but it may be well worth the expense. Although it all depends what your budget can stand.
SMM/SMO (Social Media Marketing – Social Meida Optimization) – bring your content to where 75% of people are on the Internet to build trust, community and inbound traffic. Learn more on the social media marketing blog of Mint Social.

Your online marketing consultants can help you decide whether to go the organic route, social marketing route or a fee-based plan. There are some consultants that may determine that a mixture of programs is what your company needs to stand out in the crowd. Find a program that is tailored to your niche market and helps your company meet all the goals you set, not only in visitor traffic but also to your bottom line. We all know that the more people that know about your company, the better your chances are of getting them to buy your goods or services.

Learn how to automate your online marketing with the best in class social media management tool.

Landing Page Optimization and Best Practices for Testing and Tuning Conversions

admin — Tue, 04 Jan 2011 15:57:19 +0000

AZIMA Event: Come hear from the talented and dynamic Tim Ash on Tuesday, January 11th. Tim brings his wisdom and expertise in landing page optimization and best practices for testing and tuning conversions. Learn about best practices and ideas that could enhance your business.

This could be a sold-out event, so make sure to register now. Tim is the President and CEO SiteTuners, a landing page optimization firm. During his 20 year career, Tim has worked for many fortune 500 companies including American Express, Sony, and Verizon. He is a bestselling author, frequent speaker, and accomplished entrepreneur.

Time: 6:00p.m.- 8:00p.m. Event

Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) A light dinner, and one drink is included.

Pricing: Student $25 (Enter “STUDENT” promo code) Members $35 (Enter “AZIMAMEMBER” promo code) Non-Members $45 At the door $55

REGISTER: http://bit.ly/f2Nqov

Mastros-PPC Charities VIP Event Monday After Thanksgiving 2010

admin — Sat, 27 Nov 2010 18:56:32 +0000

Keep the Thanksgiving weekend rolling into Monday night at Mastro’s VIP Event for PPC Charities, 5:00pm – http://on.fb.me/f7J8Ww